Regency style is frequently on the hot search list - what kind of charm does the epic era drama have?

Reprinted from: WWD International Fashion News

Original title: Trendy Report | Regency Style Frequently appearing on the hot search list - what kind of charm does the epic era drama have?

Since the first season of "Bridgerton" aired in December 2020, attention to the Regency style has been on the rise.

The January release of "The Gilded Age" and the return of "Bridgerton" with its second season in late March have sparked renewed buzz about this gorgeous, unique style. The fashion trend report from the fashion e-commerce platform Shopstyle shows that the broadcast of these two dramas even affected the fashion trend in spring 2022. More and more consumers began to use "Regency style" as a keyword to search for related clothing.

Stills from the second season of "Bridgeton"

According to the report, doll dresses appearing in "Bridgeton" were the most searched, with a year-on-year increase of 48%; searches for high-waisted dresses year-on-year Searches for puff sleeve dresses increased by 31% year-on-year; searches for cotton poplin dresses increased by 29% year-on-year; searches for corsets increased by 18% year-on-year.

Bridgeton season 2 stills

This trend is even more pronounced in accessories, with searches for long gloves up 67% year-over-year; headbands up 37% year-over-year; pearl earrings and ballet flats Searches for shoes increased by 26% and 20%, respectively.

"The Gilded Age" Stills

Although both "Bridgeton" and "The Gilded Age" are set in the Regency era, their costumes and styling are very different.

"Bridgeton" is a self-produced Netflix series, inspired by the famous "Bridgeton Family Eight Steps" by the well-known best-selling author Julia Quinn. "Costume romance drama" set in the British Regency era. According to official statistics, the first season of "Bridgeton" had more than 82 million viewers in the 28 days before its launch, breaking the previous record of 76 million held by "The Witcher".

Stills of the first season of "Bridgeton"

The appearance in the play is exquisite and luxurious, with British characteristics and classical temperament, which perfectly sets off the event background of the aristocratic "social season". The first season of the series tells the story of Daphne Bridgerton, the eldest daughter of the Bridgerton family, participating in the social season for the first time, looking for a suitable husband, and the latest second season is also based on the social season, focusing on the family The emotional life of the eldest son Anthony.

Still from Season 2 of Bridgerton

Developed and written by Downton Abbey creator Julian Fellowes, The Gilded Age is a fictional epic period drama from HBO. The story begins in 1882 and tells the story of a social status war between "new money" and "old money" during a period of great economic change in the United States.

Stills from "The Gilded Age"

In order to better accentuate the temperament of "old money", the characters in the play are dressed in very gorgeous clothes, but the decorations and accessories are more low-key.

Stills from The Gilded Age

The focus on Regency style is also attracting fashion brands to launch merchandise with related elements. Regency influences can be found in the spring 2022 collections of Markarian, Zimmermann, LoveShackFancy, Badgley Mischka and more. WWD

Written by Layla Ilchi

Edited by  Usasa

Image source  Internet